20 Best Practices For Conversion Rate Optimization

Conversion Rate Optimization (CRO) is all about refining your website to turn visitors into customers or leads. This involves a mix of strategic planning, continuous testing, and making data-driven decisions.  Here are 20 best practices that I’ve found particularly effective, combining both insights from industry experts with my own experience. 1. Understand Your Users Journey […]

Effective Use of AI in E-Commerce Marketing

use of ai in marketing

When I first began working in the e-commerce sector in 2016, I had no idea how AI would completely transform our business. I am writing this article with the assistance of my custom GPT, and I have personally witnessed how these technologies have simplified my work life. The entire purchase cycle has changed as a […]